One look at the exploding vitality market
confirms that healthy can indeed lead to wealthy. And helping people
turn great health ideas into successful businesses are passionate
investors like Brenda Irwin.
Irwin is partnered with Canada's pre-eminent triathlete Simon Whitfield at Relentless Pursuit Partners, an investment consultancy committed to developing businesses in the health and wellness sector. The group's areas of expertise include health technology (as in wearables and digital health), sports, fitness and nutrition.
I chatted with Irwin about the industry, and what health and wellness entrepreneurs needed to remember when pitching their business. Her insights were both refreshingly candid and highly educational. Enjoy!