Why common sense isn’t common practice in a pitch. An interview with Vancouver Founder Fund’s Jay Rhind.

December 31, 2016

Before you pitch a company for money, you check their background to see if they 'fit' your personality. And while you're pitching, you engage your potential investors in Q and A, to bring balance and partnership to the proceedings. Seems common sense. But apparently, it's far from common practice.

That's what Jay Rhind of Vancouver Founder Fund revealed in a conversation we had this Fall.

Rhind, an entrepreneur (failed twice, he's proud to admit), reformed corporate finance analyst, associate professor at the Sauder School of Business, and scuba diving instructor, brings a pragmatic and analytical approach to his company. It's a no-nonsense style that makes for a terrific interview.

While I didn't ask Rhind my 'big four questions' - what he needs to see in a pitch, hates to see, was most happily surprised to see, and most horrified to see - I found he brought a few extremely important insights to the table.

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