What does Espresso Capital’s Katie Paterson look for in a pitch?

August 26, 2016

Katie Paterson is a self-professed startup junkie, has a soft spot for SaaS, and believes storytelling is the difference between a good and great pitch.

She's also a unique interview in my 'Your Ultimate Pitch' interview series because she's an experienced marketer, not purely an investor. This gives her a unique perspective which could inspire any company looking to set themselves apart from, and above, the competition.

So what does Katie think a successful pitch needs? And more important, what should never be in a pitch? Enjoy the podcast and find out.


What does Monsanto Growth Ventures’ Kiersten Stead look for in a pitch?

August 16, 2016

You may be a tech startup, pitching tech investors. Or you may be growing your company in a sector like agriculture.  The point it, a great pitch is a great pitch.

With that in mind, I wanted to share an enlightening conversation I had with Monsanto Growth Ventures' Director of Investment Kiersten Stead. Monsanto, as everyone knows, represents all things food - and Monsanto Growth Ventures invests in companies active in all areas of agriculture, from hardware to life sciences.

Stead's team hears about three pitches a day, over 500 hundred a year. What she has to say about effective pitching is well worth a listen. Enjoy!


What does Frontfundr’s Jill Earthy look for in a pitch?

August 3, 2016

Frontfundr gives new and seasoned investors access to stringently screened young businesses, growing access to capital and spurring innovation. Jill Earthy is Frontfundr's Chief Growth Officer, and has seen more than her share of startup pitches. What does she feel belongs in a pitch, and what should never be pitched? This interview gives a behind the scenes perspective that will provide a real advantage to young companies.


What does Conscious Venture Fund’s Jeff Cherry look for in a pitch?

July 11, 2016

The Conscious Venture Fund is redefining the narrative around business success to incorporate social and environmental innovation. What does this mean to businesses pitching to Conscious Venture Capital's Jeff Cherry for investment? It's all about effectively conveying a 'why' that goes beyond dollars and cents.


What does Mad Ventures’ Thomas Ahn look for in a pitch?

July 1, 2016

Thomas Ahn of Mad Ventures believes pitching is all about personal connection. Trust, authenticity and personality come first. Oh, and a healthy dose of listening skills. As Thomas says "If you come looking for money, you'll end up with advice. But if you come looking for advice, you might end up with money." Hear more of Thomas' invaluable pitching advice now as he chats with Your Ultimate Pitch host Marc Stoiber.