Katie Paterson is a self-professed startup junkie, has a soft spot for SaaS, and believes storytelling is the difference between a good and great pitch.
She's also a unique interview in my 'Your Ultimate Pitch' interview series because she's an experienced marketer, not purely an investor. This gives her a unique perspective which could inspire any company looking to set themselves apart from, and above, the competition.
So what does Katie think a successful pitch needs? And more important, what should never be in a pitch? Enjoy the podcast and find out.